What is a Brand Usage Guideline?

A brand is not just a logo, it is also a visual asset that serves as a medium to convey the perception that shapes the image of a brand. Consistent visual appearance will make a brand easily recognizable. Therefore, brand usage guidelines aim to maintain the consistency of a brand's visual appearance.

Botika Logo and Icon

Botika Logo

Use this logo on dark backgrounds.

Botika Logo with Blue Background

Use this logo on light backgrounds.

Botika Icon

Use this icon on dark backgrounds.

Botika Icon with Blue Background

Use this icon on light backgrounds.

Four Key Rules for Botika Brand Guidelines

Color Consistency

Always use the provided files or follow the defined color guidelines when using the BOTIKA logo across different media.

Color Guidelines :

C:92% M:76% Y:25% K:54%

Hex Color #001B3D

R:0 G:27 B:61

Clear Space Area

The clear space area is the space around the logo that ensures it does not overlap or is overlapped by other visual elements. `

Botika Icon

The use of the BOTIKA icon is limited to digital platforms when the primary BOTIKA logo cannot be used due to low readability in small sizes or restricted placement space.

Botika Tagline

"Answering Opportunity" is Botika's tagline. Its use is optional and does not need to be attached to the logo, but if there is enough space, it can be placed below the logo.